Engaging Art: How Threyda Deliver Stunning to Social Media
Synchronicity by Peter Westermann - Visit Threyda.com for more A picture is worth 1,000 words, common wisdom has it. So social media should make it easy for artists to share their work, right? Image...
View ArticleMusic Marketing Matters: Diversifying Your ‘Product’
Last week I got a bee in my bonnet – yes, my part time job is subbing for Little Bo Peep… what of it? – about the lack of creativity in marketing music. Rather than just whinge and whine, though, I...
View ArticleMusic Piracy & the Profit Tipping Point
Music Piracy & the Profit Tipping PointSome significant data were released last week by the (suddenly very visible) music reporting service, MusicMetric. Significant, in this case, equates to over...
View ArticleCreative Music Marketing (On a Shoestring Budget)
Music marketing matters. Hopefully we established that in the mini-series of the same name earlier this year. What keep on coming, though, are the examples of independent artists getting creative with...
View ArticleCase Study: How Kishi Bashi Brings Fans Further Into the Fold
“Open Kimono” is business jargon upon which I stumbled just last year, yet it has fast risen to the top of my buzzword bollocks list. (Yes, such a list exists, albeit deep in the annals of my memory...
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